Time Inc. announced that it has acquired StyleFeeder, a personal shopping engine that uses pattern recognition technology and its members’ style preferences to make recommendations for clothing, shoes and accessories from thousands of online retailers cheap christian louboutin. StyleFeeder will become part of the InStyle family of brands and its e-commerce technology will power shopping on InStyle.com.
The addition of StyleFeeder, which has more than 1 million registered members and over 600 thousand monthly unique visitors (comScore), will enhance InStyle’s digital business. InStyle.com, with 1.5 million monthly unique visitors (louboutin shoes), is a leader among its competitive set. The brand has over 1.5 million followers on Twitter and its Hollywood Makeover tool has generated over 74 million hair and makeup try-ons since its launch. InStyle magazine ranks #1 at the newsstand across its competitive set and remains #1 in ad pages, with paging for its March 2010 issue up 33% christian louboutin discount.
“Our focus has been on investing in and growing our core brands,” said Ann Moore, Chairman and CEO of Time Inc. “InStyle has proven itself as a product powerhouse with InStyle Makeover, InStyle Hair, a series of style books and 17 international editions. Adding StyleFeeder will bring personalized shopping into the mix and new opportunities for the group. christian louboutin sale“