A primary factor in the sales increase was the store’s move out of the Fashion Mall to its own, larger building in 2003, Goel said Links of London Charms. The move increased the size of the store from 1,000 to 10,000 square feet.
“We used to have three showcases in the mall; now we have 12,” Goel said. Barrington has increased its offerings accordingly Links of London Bracelets, in particular expanding its watch lines, its collection of wedding bands and engagement rings, and its inventory of loose diamonds and engagement ring mountings. The store now carries 2,000 different mountings. Its engagement rings range from $700 to $1 million.
Goel believes his store’s customer service also has played a role in the growth of the business. The store has many customers who have been coming in for years sweetie Bracelet , and the Ahdoots know their tastes. Whenever the store gets new arrivals, they inform customers who might be especially interested in a certain item.
“If we get nicely made rubies, we call customers who like rubies links of london sale,” Goel said. “It has been very effective.”